Business Web Marketing Strategy For Success: Building Consistent Social Media & Marketing Revenue
To all small business owners wondering how to double or triple your annual revenue using the web: who else wants to find hidden money makers in your business and create compelling marketing programs that bring you a steady stream of new prospects and clients?
I'm Alison Elliott and I help small business owners create specific, step by step marketing programs to increase revenue continuously now and into the future.
The key to my successful clients are within reach for you: targeting your ideal client, creating and using educational based marketing and implementing the online tools and systems needed to reach a large number of perfect leads . . ultimately increasing your prospects consistently and your revenue exponentially.
How many times have you put money into a marketing effort (big money) and it pays off with a one time spike but then your stream of clients and prospects goes right back to the old pattern? To make matters worse, you didn't have the systems in place to stay in contact with those new clients for repeat business . . .which leaves you feeling overwhelmed and skeptical about marketing programs in general.
What about when the marketing brought interest but didn't close the sale and the prospects drifted away to. . .you have no idea where . . .and you can't quite remember the last time you reached out to those leads or if you ever reached out at all. As a business owner, there just aren't enough hours in the day. And besides, the information you gave them didn't seem to spark a close.
With social media, you hear there is a way to increase business but aren't quite sure where to start, how to do it and those annoying social spammers (as I so lovingly call them) who bombard your page with too much unnecessary and unwanted information makes you vow to never be a business owner like that. Plus between the hours of the day and demands of your business, the social media learning curve and your lack of desire to spend weeks designing your social media plan so it is actually successful, is just too much. . .
Or, maybe you threw yourself into social media and the response didn't yield you any new clients or cash in your pocket. Did you realize it is probably simply your approach, your wording and your planning.
You don't have to do that anymore. I will help you get a system in place that you can easily follow or pass on to others to implement (we can even implement it for you) with the right message that fills your days with ideal prospects and clients. The sudden and consistent marketing success with a well planned system in place will not only increase your revenue but also leave you feeling confident and in control of the marketing direction of your company.
And the positive direction will lead your whole business into a more positive course.
You can even start to add other products and services to your business and spend time on what you truly love: the business you are in.
If you knew doubling or tripling your annual revenue was as simple as a little work, a little planning, some systems in place and a knowledgeable partner, does that make you feel lighter and more inspired about the future of your business?
As a knowledgeable partner for your business, I have put together a fabulous program to accomplish this called MarketMe.
Our Eight Week MarketMe Platinum Program includes:
SPECIAL BONUSES:
Three phone meetings per week to keep the program focused
A recording of each meeting (MP3 file) enables you to share information with your team
An online article written and posted on blogs to increase your site traffic and SEO
E-mail support during the entire program, giving you constant access to feedback
One year membership into our online web learning center ($475 value)
MarketMe Platinum Deliverables By Week:
A Review Of Your Current Marketing Position
You receive a Perfect View of your current position and a list of improvements for your marketing materials, social media status, web presence, branding consistency, follow up procedures and accuracy of marketing to your ideal clients. Including one of the most important pieces: your marketing message.
In weeks one and two, we review your existing marketing efforts, branding, advertising, online presence, follow-up procedures and automation, membership software (if applicable), web sites, sales pages, social media presence, marketing materials and what you currently offer clients.
YOUR PROBLEM SOLVED: How am I doing in the marketplace, what parts of my messages are working and not working (and how do I fix it). Where do I spend my time to make more money?
Identify & Find Your Ideal Client
You receive a clarification of your ideal clients, what keeps them awake at night, how you solve their problems, how to talk to them in your marketing and where to look for them online and offline.
We will discuss and identify your ideal client - the client you love, who is happy to pay you, values your time, needs what you offer and works well for you and your business - establish the perfect profile with demographic and psychographic research, use existing ideal client profiles as examples for future potential clients and find all the ways that you solve your clients problems. We will also talk identify your ideal client stages of sale:
3% Are ready and looking for you: do you show up in Google and Social Media?
7% Are ready to buy but aren't actively looking: let's find and educate them about you!
30% Are ready to buy in the future: let's talk about why now is important.
30% Need your service but don't realize it: educate them to why they need your service.
YOUR PROBLEM SOLVED: Who do I really want as a client and where are they? Where should I be spending my marketing dollars and what is my message for the highest ROI.
Discover New & Existing Money Makers In Your Business
(then package them)
You receive a detailed list of the products and services you can focus on to increase you revenue.
We take a look at yours (and your competitors) pricing models, products and services, what problems you solve in the marketplace and what your ideal clients are looking to solve. From there, we identify at least three additional products or services that can increase your revenue. Often, it takes a second set of eyes to see additional income potential.
YOUR PROBLEM SOLVED: Where are the money makers in my business and what should I be focusing on selling? What are other people selling in my industry that I could add to my bottom line?
Creating Your Marketing Initiatives (including web and traditional marketing)
You receive up to three product or service marketing initiatives that include a step by step launch plan.
In weeks five and six, we create up to three product or service marketing initiatives, which include a step by step mini plan for launching each initiative successfully (systems and materials that need to be in place for a successful launch as well as manpower and time estimations).
Included in these plans: social media directives, pull marketing material needed, marketing lingo and educational copy, sales sequences / funnel set up, follow up emails and automation, blogs and blog entries, web pages and sales pages, online and offline systems for purchasing, keyword research, contact forms needed, customer tags for future promotions, customer sales sequences for after the purchase has been made, compelling marketing messages, opt in / out options, tracking systems and formulas to track your ROI, qualifying consultation forms, surveys, pricing plans, webinars or teleseminars, strategic alliances, referral / affiliate programs and branding consistency.
YOUR PROBLEM SOLVED: I need a step by step system so that I can make sure my marketing is professional, easy to use, branded to my market, educating and revenue generating and that everything is in place so my clients will buy from me again and again.
Building Your Client & Prospect Lists
(and then using them successfully)
You receive a step by step plan for building your prospect and client lists, maintaining your lists and keeping in contact with them.
Now that you have everything you need to sell your products and services, the ideal client profile, the systems in place and the marketing message ready, it is time to work on consistently finding and keeping in contact with prospects and clients. We will help you draft a plan for building and maintaining your lists, using social media, blogs, seo and pay per click advertising, sales pages, free reports and free webinars, workshops, speaking engagements, e-mail marketing 2.0 and offline networking / article writing and promoting.
YOUR PROBLEM SOLVED: Now that I have everything in place, where do I spend my time finding my ideal clients and closing my sales?
After the eight week program has concluded, you will have everything you need to double or triple your annual sales revenue. You can then decide to implement your marketing in house or hire us to complete the job and maintain your continual success. If you decide to market in house, we can train you and your team for optimal success in your execution.
To Get Started, Find Out If This Program Is Right For You With A
Free 15-Minute Assessment Consultation:
See What Others Have To Say About MarketMe Platinum
“Helping me focus my marketing online, create successful programs and implement my marketing goals has consistently increased my business by 200% or more every month. I now make more money on line than one of my retail locations and I am more motivated to create new promotions, knowing that the promotions will be successfully marketed.”
- Sue, Lather & Fizz
“I didn’t realize how much money I was leaving on the table by not selling and promoting online. You have changed my business and my life. I can’t thank you enough.”
- Carol, Reno Alternative Health Care Center
With your knowledge and teaching skills, we have become so web business savvy and have started implementing marketing ideas we didn't know were available before your training. Anytime we need help with the web, we know you are an email or video away. Thank you for giving us the skills we need to make money on the web.
- Kelli & Ariana, Mountain Kids
When I started working with your training program, I was invisible on the web and on all the social media. Now, not only can you find me, I am acquiring clients and building my business online. I look forward to continuing my training with you.
- Anne Alderson, Interior Designer
“When I need a marketing project to boost my income, I know I can call you up and you will create it for me – making me more money.”
Three phone meetings per week to keep the program focused
